The skincare industry has recently started growing in all developed and developing countries, unlike the last decade. The main reason for that is the awareness that has been created amongst people by all social media means. Now, most of the industries are targetting India which has major brown skin people. Both men and women are slowly purging their interest in skincare and makeup.
As the competition in this industry is rising due to different production of skincare and promising formulations, it has become a difficult task for the brands to market their product successfully. Having more brands, we can achieve our target by planning and strategizing in an efficient way.
The most important part in making strategies is to find the brand’s customer avatar. The next important thing for the brand to know is to understand to whom they wanted to sell their products. Having these details, we can narrow down our customer details. Target audience information is the most valuable record in digital marketing.
Social media marketing is in trend for skincare. There are numerous influencers who can use and provide reviews to their audience. This can be done as affiliate marketing with the influencers. Instagram and youtube are the main media where it can reach millions of followers. The contract can be started as paid review or it can be sent as freebies for influencers so that they can review it in their channel if the products work well for them.
As for Instagram, it can also be done with ads with main keywords so people end up visiting the page and website. A call to action method cannot be done for skincare as people will have different skin and types. so a consultation or Instagram handle support to clear people doubts on the products should be maintained. The algorithm of social media keeps changing every now and then, and so it should also be one of the strategies.
PR is one of the most trending marketing strategies where influencers have a contract with the brands or also get an affiliated code so that they can earn some rewards. In this case, the brand has to have keen contract details and also be open to reviews. Forcing the influencer to make only good reviews will end up in the brand’s dishonesty.
TREND is important for the skincare industry just like fashion. The changing environment, culture, food and added pollution lead many people to suffer from many skin problems. As a result, many brands are working on different formulation and started to introduce new trends which subside older followed method. For example, chemical exfoliation has been the trend for one year.
Of all, being honest with the product is very important. Ingredient specifications, concentration specifications are important so that they can attract people’s trust to the product which will in turn help in marketing.
Intermittent fasting is certainly not for everyone.
If you’re underweight or have a history of eating disorders, you should not fast without consulting with a health professional first.
In these cases, it can be downright harmful.
Should Women Fast?
There is some evidence that intermittent fasting may not be as beneficial for women as it is for men.
For example, one study showed that it improved insulin sensitivity in men, but worsened blood sugar control in women
Though human studies on this topic are unavailable, studies in rats have found that intermittent fasting can make female rats emaciated, masculinized, infertile and cause them to miss cycles
There are a number of anecdotal reports of women whose menstrual period stopped when they started doing IF and went back to normal when they resumed their previous eating pattern.
For these reasons, women should be careful with intermittent fasting.
They should follow separate guidelines, like easing into the practice and stopping immediately if they have any problems like amenorrhea (absence of menstruation).
If you have issues with fertility and/or are trying to conceive, consider holding off on intermittent fasting for now. This eating pattern is likely also a bad idea if you’re pregnant or breastfeeding.